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Dentsu India additional strengthens its management workforce with the appointment of Sapna Arora as Chief Buyer Officer (CCO).

On this position, Sapna will drive community development and improve built-in options for current and future clients. He’ll report back to APAC CEO Rob Gilby and work carefully with Inventive, Media and CX administration and groups.

In step with Dentsu’s world imaginative and prescient, Sapna will assist foster a tradition of recent enterprise development in India by cross-selling modern options and remodeling dentsu right into a ‘Community of the Future’. This landmark appointment demonstrates the community’s dedication to serving to purchasers obtain optimum enterprise leads to a fast-paced setting by radical collaboration, purposeful creativity, sensible expertise and artistic innovation.

Sapna brings 22 years of worldwide development and common administration expertise, expertise in client expertise companies and digital product improvement. He has labored with a number of Fortune 500 firms through the years, main a number of phases of enterprise start-ups throughout a number of geographies together with Naspers, Nestle, Reckitt Benckiser, P&G, and extra. Previous to this, Sapna labored as CMO, PRO and Model Head – Rising Markets at OLX India. As well as, he was an enabler of range and inclusion.

Commenting on the appointment, Rob Gilby stated, “We’re at a really thrilling stage in our evolution with a transparent imaginative and prescient and technique and we’re delighted to proceed to draw the most effective expertise within the business to affix us and share our experience. That is what makes Sapna the right match for dentsu India right this moment ! She brings invaluable world expertise in fostering pleasure, worker advocacy and a way of shared objective, which is able to strengthen dentsu India’s repute amongst key stakeholders. I warmly welcome Sapna and stay up for working together with her.”

Sapna Arora added, “It is an honor to be part of a community that creates wonderful service choices and redefines innovation and trendy creativity in numerous methods. Its collaborative and solution-driven strategy is what manufacturers and customers need.” The community is understood for its experience in shortly serving unimaginable new classes within the house. It is all of the extra thrilling to be right here and to work collectively on this new development story. I worth our leaders, clients and everybody at Companies, and the brand new paths forward.”

2022 has been an amazing yr for dentsu chain in India. It began when DENTSU CREATIVE India took the world by storm by profitable the ‘Company of the 12 months’ award at Cannes Lions Inventive Competition 2022, a primary for India. We additionally received three Grand Prix, two Gold Lions and three Silver Lions with Titan. In the course of the yr, dentsu India continued to deal with its development path by including key manufacturers like ArcelorMittal, Croma, Hero Vida, Lenovo, Licious, LinkedIn, MakeMyTrip, Monster.com, Motorola, OLX Autos and Tata 1mg amongst its purchasers. to call a couple of. It has additionally expanded its expertise base and presently operates with a powerful workforce of over 3,600 passionate and devoted workers.



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