MUMBAI: The India Open 2023 badminton match, scheduled to be held in New Delhi from January 17-22, has signed India’s main multiplex chain, INOX Leisure ltd, because the official leisure companion, it was introduced right here on Thursday.
The Yonex Dawn India Open 2023, to be performed on the KD Jadhav Indoor Corridor, IG Stadium, New Delhi, is India’s greatest skilled badminton match and can function a few of the prime worldwide gamers in motion.
Beneath the partnership, INOX will promote the match in its theaters in India and on its digital platforms. INOX may also present Badminton Affiliation of India (BAI) area in cinema lobbies and LED shows for match promotions.
“To have fun the fervour and anticipated success of Indian gamers within the discipline of badminton, and to advertise consciousness for the match, INOX has additionally launched its marketing campaign,” the corporate introduced in a launch on Thursday.
“Josh and Jashn” options HS Prannoy, Srikanth Kidambi, Satwiksairaj Rankireddy and Chirag Shetty. The marketing campaign will run on INOX’s digital platforms, and in cinemas. INOX may also conduct partaking and experiential activations for its patrons. INOX patrons even have an opportunity to win recreation tickets and unique merchandise for the match, the discharge introduced.
Alok Tandon, Chief Govt Officer, INOX Leisure Restricted stated “Badminton in India has made the nation proud for a few years. As our nation is all set to host the largest skilled badminton match since, we’re proud to be related to Yonex Dawn India Open 2023 organized by the Badminton Affiliation of India to advertise in our theaters and let our viewers learn about its greatness. Within the course of, aiming we’ll strengthen our bond with our patrons, by providing them distinctive experiences and model privileges. We want the most effective to all of the gamers collaborating on this prestigious championship and hope that can see an Indian star elevate the trophy.
In response to Sanjay Mishra, Secretary Normal, Badminton Affiliation of India, “The Yonex Dawn India Open 2023 is an enormous milestone within the historical past of Indian Badminton and we look ahead to this partnership with INOX. The Yonex Dawn India Open 2023 is now a 750- class occasion and it is among the premier Tremendous Collection tournaments held around the globe. This yr we see the participation of main badminton international locations equivalent to China, Japan, Malaysia, Indonesia and India in 22 international locations that participated on this elite badminton gathering. The presence of 242 Badminton gamers from January 17 will be sure that New Delhi celebrates the largest badminton competition the nation has ever witnessed.