In keeping with the State of Cellular 2023 report by Information.ai, previously generally known as App Annie, MX Participant was forward of fourth-placed Amazon Prime Video.
The report additionally highlighted that MX Participant has surpassed Hotstar, ZEE5, Jio TV and Jio Cinema to change into probably the most downloaded app in India.
It grew to become the third most searched iOS app retailer key phrase in 2022 after Netflix and Hotstar.
MX Participant has world attain in additional than 17 markets together with UAE, USA, Canada, UK, Australia, New Zealand, Bangladesh, Nepal, Afghanistan, Sri Lanka and Maldives.
The platform claims that MX Authentic Collection corresponding to Campus Diaries, Aashram Season 3 and Dharavi Financial institution have carried out nicely. Commenting on the report, MX Participant COO Nikhil Gandhi mentioned, “2022 has been a defining 12 months for MX Participant for a lot of. From understanding viewers heartbeats to creating various content material, now we have centered on constructing a platform that delivers a holistic person expertise. .”
Gandhi mentioned the expansion has been spectacular and that the corporate is proud to “stay as much as its mission of offering leisure to a big and broad viewers.”
“We’re proud to be acknowledged and trusted as a premier leisure platform and look ahead to delivering top-notch partaking content material for years to return,” he mentioned.
In keeping with the report, there have been 255 billion new app downloads final 12 months, an 11% year-over-year enhance. Customers spend 5 hours a day on these apps, he mentioned. Android cellphone customers have spent 4.1 trillion hours on apps.
In keeping with the report, shoppers spent $167 billion on app shops and $336 billion on cellular in 2022.